E-commerce, reimagined by governed AI.
Smarter catalogs. Intelligent content. From catalog to content to product video, we help e-commerce brands grow with AI that runs on rails. Agents carry the volume around the clock, named specialists own every consequential step and every change lands on a record you can produce. Behind it sits a company that has run regulated operations since 1955.
Three streams. One governed way of working.
Content, process and visuals for e-commerce, each run on the same platform behind our regulated work. The pattern never changes: the agent does the reading and the drafting, a named specialist owns the step that touches a customer or a marketplace and the whole run is written down.
- Agents do the volumeMillions of SKUs read, drafted, scored and enhanced at machine speed, all day and all night.
- Specialists own the consequential stepPublishing, bulk edits, takedowns and anything a customer sees wait for a named person to approve.
- Everything lands on a recordWho ran it, what changed, who signed it. A tamper-evident trail you can hand to a marketplace or an auditor.
E-commerce content solution
AI automation paired with human expertise to produce content that is engaging, scalable and ready for every marketplace. Catalog QC, AI-assisted catalog creation, A+ content, rich descriptions, banners and multilingual conversion, each one drafted at volume and validated by a specialist before it goes live.
Know more →E-commerce process solution
From seller onboarding to AI-assisted catalog QC, process solutions bring speed, accuracy and compliance to every step. Returns, staffing, backend verification, data extraction and price intelligence run as governed workflows, with people placed where judgment is needed.
Know more →AI-assisted images and videos
Bring products to life with AI-assisted image, video and 3D creation. Backgrounds, lighting, retouching and reels produced to marketplace and brand standards, reviewed by a creative lead before a single asset is published.
Know more →AI efficiency, human precision and results you can measure.
Working with Bill Gosling means a seamless blend of the three: agents that never tire, specialists who own the outcome and a record that shows exactly what happened. Seven decades of operating under regulators taught us that the blend is the product, not a fallback.
Built on verified data
Every asset starts from verified source data, is standardized against one taxonomy and passes embedded compliance checks before it moves. Scale comes from the agents, accuracy from the rules they run inside.
Multi-level QC you can watch
AI validation first, then human review at the levels that matter. Real-time dashboards show what was checked, what was held and who cleared it, while the work is still running.
Your brand rules, encoded
Guidelines become checks the agents enforce on every SKU. A dedicated account team stays on the engagement and support answers when you call.
Better every quarter
Run data feeds AI-driven insight back into the process. Automation upgrades land continuously and each one is measured against the outcome you asked for, not the activity we produced.
AI tools built for the future of e-commerce.
From smart catalog creation to automated image enhancement and UGC moderation, our AI suite helps brands scale faster and with more creative room. Each tool runs on Spine: reads are free, writes are gated and every action is chained to the audit log.
AI image and video tool
Generate and edit product visuals at scale. Backgrounds removed, lighting corrected, surfaces retouched and reels assembled to platform specifications, with a creative lead approving what ships.
Know more →AI catalog tool
End-to-end catalog automation, from content creation to quality scoring. Titles, attributes and descriptions drafted from source data, checked against schema and policy and scored live, with bulk writes held for a named specialist.
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Let’s build smarter, faster and more scalable e-commerce experiences together.
Explore how AI + creativity can accelerate your next big move. Bring one category. Leave with a governed run across content, process and visuals, plus a record of who approved each step.