Multilingual catalogue QC

Translate content, build global connections.

Your products deserve to be understood everywhere they are sold. Multilingual catalogue QC goes further than a basic quality pass: we help your brand speak each customer’s language, in their idiom and on their marketplace. Agents translate and check at volume. Native linguists own the release for each market, and every version lands on a record.

spine·vision v4 · markets
de-DE · sku 22,300 · conf 0.97
Marketplace · one SKU across markets · batch #09614 of 14 markets
source
White and red running shoe
EN · Women’s running shoe
SKU BG-5120$129
native review
White and red running shoe
FR · Chaussure de running femme
fr-FR129 €
native review
White and red running shoe
DE · Laufschuh Damen
de-DE129 €
linguist queue
White and red running shoe
AR · حذاء جري نسائي
ar-SASAR 485
22,300 listings translated · 0 released unapprovedRelease market
market is ready for release
idiom · literal 0.91
sku:BG-5120 en → de-DE · tone:kept · size:EU mapped · keyword:local matched · sku:BG-5121 idiom → literal · linguist queue · fr-FR metadata → drafted · release → approval · audit:chained ✓ ·
One SKU across four markets, batch #0961 · rendered by spine·vision
then a native linguist approves the market →
SPINE · MARKET RUN · de-DE · batch #0961live
step 02Translate 22,300 listings into Germanread only · commerce glossary appliedAuto · draft
step 06Release German catalogue to marketplacerouted to a named native linguistHeld · human
✓ approved · named reviewer · audit entry signed
Every market translated by agents, released by a native speaker Glossary commerce trained Tone preserved Linguists native per market Release human-approved Audit tamper-evident
AI-powered translation

Where speed meets precision.

Translation at catalogue scale used to mean choosing between fast and right. Our engine is trained on commerce vocabulary, so it knows a "sleeve" on a laptop from a sleeve on a shirt and a "return" from a refund. It carries your glossary, your size and unit conventions and your tone into every target language, and it marks anything it is unsure of for a person rather than guessing.

  • Contextual translation engineEach string is translated with its category, attributes and neighbouring fields in view, so product terms resolve to the right meaning instead of the most common one.
  • Multi-language supportOne source catalogue fans out to every market you sell in, with language-specific rules for length, formality, number and date formats and character sets.
  • Tone and intent preservationThe persuasive intent of the source survives the crossing: a warm gifting line stays warm and a technical spec stays exact, in whichever language it lands.
spine·vision // contextual translation · glossary v6rows 6 of 22,300_
Catalogue · en to fr and decommerce glossary
SKUENFRDEStatus
BG-5122Mirrorless cameraAppareil photo hybrideSystemkamera✓ fluent
BG-5123Wool fedoraFedora en laineFedora aus Wolle✓ fluent
BG-5124Wireless earbudsÉcouteurs sans filKabellose Ohrhörer✓ fluent
BG-5120Running shoeChaussure de runningLaufschuh✓ fluent
BG-5125Laptop sleeveManche (garment)Laptophülleheld · linguist
BG-5126Stoneware mugTasse en grèsSteinzeugbecher✓ fluent
5 fluent · 1 ambiguous term heldExport report
Contextual translation, three languages side by side · rendered by spine·vision
spine·vision // native review · per market4 of 14 markets_
Marketplace · localisation passlinguist: named
native review
Digital camera
DE · Systemkamera, 24 MP
de-DE✓ released
idiom reworked
Brown fedora hat
FR · Fedora en laine, brun
fr-FRv2
native review
Wireless earbuds
JA · ワイヤレスイヤホン
ja-JP✓ released
size mapped
Running shoe
DE · Laufschuh Damen, EU 38
de-DEUS 7.5 → EU 38
each market released by a named linguistRelease market
Native linguist review per market · rendered by spine·vision
Localisation and cultural adaptation

Making every word feel native.

The best localisation is the kind nobody notices. Native linguists for each market take the engine’s output and rework idiom, tone and regional detail until a shopper in Lyon or Osaka reads the listing as if it had been written for them. They also catch what a model cannot: the colour name with an unfortunate local meaning, the size chart that follows the wrong convention, the image that will not travel.

  • Native linguist reviewA named linguist who lives in the target language reviews every market release, and their approval is the step that lets the catalogue go live there.
  • Market-specific adaptationUnits, sizing, currency, dates, seasonal references and payment or delivery wording adjusted to how each market actually shops.
  • Cultural compliance checkImagery, claims and phrasing reviewed for local regulation and local sensibility, so nothing that is fine at home becomes a complaint abroad.
Regional SEO and performance optimisation

Where localisation drives visibility.

A perfectly translated listing that nobody finds has not been localised. The final pass tunes each market’s content for how people there actually search: the local terms, the local marketplace ranking rules and the metadata each platform reads. Proposed changes to live listings queue for approval like any other write, so a search tweak never overrides a linguist’s decision unseen.

  • Localised keyword researchSearch terms researched in each language and region from scratch rather than translated from the source list, because buyers in different markets ask for the same product in different words.
  • Market-specific SEO metadataTitles, meta descriptions, alt text and structured fields written per market within each platform’s limits, and kept in sync when the source listing changes.
  • Cross-platform integrationLocalised content delivered into each marketplace and your own storefront through their feeds and APIs, with one master record so every channel stays consistent.
spine·vision // regional seo · local keywordsja-JP fr-FR de-DE_
Marketplace · search metadata per marketin platform limits
local keyword
Digital camera
JA · ミラーレスカメラ 24MP
ja-JPin limits
local keyword
Brown fedora hat
FR · chapeau fedora homme
fr-FRin limits
metadata trimmed
Wireless earbuds
DE · Bluetooth Kopfhörer kabellos
de-DE80 → 60 chars
feed out of sync
Running shoe
DE · Laufschuh Damen
de-DEqueued for approval
3 markets tuned · 1 feed change waits for approvalSync feeds
feed · out of sync 0.92
Regional SEO metadata per market · rendered by spine·vision
live
Footwear
live
Cameras
fixed
Accessories
live
Audio
held
Fashion
Talk to us

Let’s build smarter, faster and more scalable e-commerce experiences together.

Explore how AI + creativity can accelerate your next big move. Name one target market. We will return a translated, linguist-approved sample of your catalogue and the record behind every decision.