Run the marketplace, not just the catalog.
An accurate listing is only the start. Shoppers have to find it. The selection has to be wide enough to keep them. Sellers and buyers need someone to answer, and the answer has to be good. We run search quality, selection, helpdesks, seller quality and data services on one governed platform. Agents do the volume. A named person owns every consequential step.
Fix what the shopper meets, not just what the seller submits.
Marketplace pain shows up in four places: search that returns the wrong thing, selection with gaps, helpdesks that close tickets without fixing the listing and seller interactions nobody audits. We look at all four together, put agents on the repeatable volume and place named specialists exactly where a judgment is made.
- Discovery, selection and support seen as one systemA ranking fix, a missing seller and a repeated ticket often share a root cause. We work the chain, not the symptom.
- Agents triage, score and draftSearch ratings, gap scans, ticket routing and interaction scores run continuously with no queue.
- Specialists decide, on the recordRanking changes, seller outreach, refunds and quality verdicts wait for a named person and are signed when they happen. How the gates work.
Understand the marketplace’s pain
We start where shoppers, sellers and support agents actually struggle: the queries that return poor results, the categories with too few sellers, the tickets that come back and the interactions that lose trust.
Agents triage, specialists decide
Agents rate search results, scan for selection gaps, route and draft ticket responses and score every interaction. Named specialists take the decision on each one that changes a ranking, a listing, an account or a verdict.
Better outcomes, on the record
Better search outcomes, wider selection, faster resolution and cleaner interactions, each with a record of who did what. The record is yours to produce when a seller, a partner or an auditor asks.
From the search box to the seller’s inbox.
Each service runs on Spine, the governed platform behind the regulated work we have done since 1955. Agents do the volume. A named specialist owns the step that matters. See the platform.
Product discovery and search quality
Trained raters and agents score what a query returns against what the shopper meant, trace poor results to the catalog, the attributes or the ranking rule behind them and propose the fix. A named search owner approves a change before it reaches the live index.
Know more →Selection enhancement and seller acquisition
Gap scans compare your assortment with demand and with the market to find the products and brands shoppers look for and do not find. Agents shortlist the sellers who carry them. Named acquisition specialists run the outreach and sign the seller up.
Know more →Buyer and seller helpdesk
Email, chat and voice support for sellers and buyers around the clock, in English and regional languages. Tickets are routed automatically. Refunds, listing edits and account changes are gated writes with a named approver, and the listing behind the ticket gets fixed so the ticket does not come back.
Know more →Seller quality and process excellence
A dedicated QA team audits seller interactions across phone, chat and email, including those handled by outsourced partners. Automated scoring covers every interaction rather than a sample. Business analysts turn the findings into fewer seller pain points and a shorter path to resolution.
Know more →ML data and vernacular services
Labelled data for search, recommendation and vision models, produced by trained annotators against a written guideline with a second pair of eyes on the ambiguous cases. Catalogs and support content localised into Indian languages by people who speak them.
Know more →Quality you can audit. Operations that scale. People who own the call.
Every search rating, ticket and interaction score is produced against a written standard and checked by a named person where it counts. The rule runs on each item, not a sample, and the record shows who signed.
Volume goes to agents that rate, route, score and draft without queueing. Judgment stays with specialists who are not buried in it. The marketplace can grow its catalog, its seller base and its ticket count without either side becoming the bottleneck.
Search analysts, helpdesk specialists, QA auditors and annotators who know the marketplace and the seller’s history, backed by a company that has run regulated operations since 1955.
Let’s build smarter, faster and more scalable e-commerce experiences together.
Explore how AI + creativity can accelerate your next big move. Bring one category. We will rate its search, scan its selection, read its tickets and score its interactions, then show you where a named person still signs.