Never lose a sale to a pricing gap.
Pricing is a competitive edge only if you can see the market as it moves. We monitor it in real time, fusing high-frequency automated scraping with expert human verification, so the numbers you act on have been checked by a person, not just by a model. Agents watch every SKU and every competitor. Named pricing analysts confirm the signal and approve the change.
Five pillars, one verified view of the market.
Monitor competitors, enforce pricing discipline, forecast demand and respond the moment the market moves, all from real-time data that a person has verified before it reaches your pricing desk.
Competitor benchmarking
Daily tracking of your assortment against competitors across the major marketplaces and direct-to-consumer sites, matched SKU to SKU so a comparison is always like for like.
MAP compliance monitoring
Unauthorised discounts from third-party resellers are identified and flagged in real time, with the listing, the price and the timestamp captured as evidence for the conversation that follows.
Dynamic pricing alerts
Immediate notification when a competitor shifts strategy, whether that is a sustained price cut, a new bundle or a promotional cycle starting earlier than last year.
Historical trend analysis
Seasonal reporting built from your own price history and the market’s, so you can forecast demand and plan promotional calendars on evidence rather than on memory.
Human-in-the-loop precision
Automated scraping does the volume. Expert verification removes the false positives: the mismatched variant, the out-of-stock placeholder, the currency glitch. What you see has been checked.
| Product | Ours | Competitor | Gap | Status | |
|---|---|---|---|---|---|
| Mirrorless camera body | $1,299 | $1,299 | 0% | ✓ in band |
| Trail running shoe | $139 | $109 reseller | below MAP | breach · human |
| Quartz watch, 38 mm | $189 | $179 | -5% | ✓ verified gap |
| Over-ear headphones | $249 | $0 placeholder | false positive | held · analyst |
 | Wireless earbuds | $99 | $99 | 0% | ✓ in band |
 | Eau de parfum, 50 ml | $78 | $82 | +5% | ✓ in band |
Scrapers find it. Analysts confirm it. A named person changes it.
Purely algorithmic tools report whatever the page happened to say at the moment of the crawl. We treat that as a lead, not a fact. Every gap and every breach passes through a pricing analyst before it becomes an alert, and every price change on your side waits at the approval gate for someone with the authority to make it.
- Scrapers do the volumeHigh-frequency sweeps across marketplaces and DTC sites, with variant matching and change detection, running around the clock.
- Analysts remove the noiseNamed pricing analysts review the flagged gaps, discard the false positives and confirm the ones worth acting on, so your team is never chasing a phantom.
- Price changes are gatedRepricing, MAP enforcement letters and promotional overrides stop at the approval gate, execute under a named approver and land on a tamper-evident record.
Let’s build smarter, faster and more scalable e-commerce experiences together.
Explore how AI + creativity can accelerate your next big move. Bring one category and your competitor list. Leave with a verified price map, the MAP breaches in it and a record of who approved each response.